physician assisted death
advertising campaign
Physician assisted death is when a terminally ill person, with a prognosis of six months or less to live, chooses to end their life using self-administered barbiturates. In the United States, when this piece was made, seven states were fully authorized: Colorado, Hawaii, California, Oregon, Washington, Montana, Vermont, and Washington DC. Today, only Maine and New Jersey have been added to the list. While other states have some form of legislation, the majority do not, and it’s not easily available for those who wish for the option. This campaign is a fight for choice.