frozen dead guy days
branding campaign
Hosted in Nederland, Colorado, Frozen Dead Guy Days is a celebration of the weird. Inspired by the local true story of “Grandpa Bredo” in which this gentleman (after passing) was placed in liquid nitrogen for almost four years and put to rest in a Nederland Tuff Shed in 1993. Today, FDGD hosts a multi-day concert, parade of hearses, coffin races, frozen t-shirt contests, and much more. A light-hearted approach with quirky illustrations was taken to establish the wacky tone of the event for all viewers. Come be a part of grandpas dead friends!